FASTMaster on FAST
One-size-fits-all CTV planning leaves money on the table. The March 2026 FASTMaster Study reveals that Pluto, Tubi, and The Roku Channel reach distinct audiences with unique behaviors. Stop averaging your reach—discover why specific platform strategies are essential for real ROI.
World Cup
Boss the ball and you win 56.8% of group games. Then the bracket starts and it drops to 50.6% — a coin flip. Across 314 tracked matches, even a commanding possession edge returns exactly 50.0% once the opponents are your equals.
The Hype Market
The H1 2026 market drew a hard line in frontier tech. Space stocks surged 52.2% by shipping real payloads and booking actual revenue. Meanwhile, quantum computing sank 14.8% as Wall Street rejected slideware. Discover why the market demands receipts over roadmaps.
FASTMaster on FAST
The FAST directory’s creator class is surging, up 27.4% this quarter. Prime Video is expanding, grabbing 37% of the float. Explore our June 2026 Creator Exchange to track the 45 carried channels, new IPOs, delistings, and the dominance of the Viral & UGC sectors.
FASTMaster Games
It’s StreamTV Week!!! So, as someone who has keynoted there in the past and, let’s be honest, was the first of the major US analysts to speak overseas at events like Content Canada, MIPCOM, Future of TV Australia and more, I thought to myself, “Wouldn’t it be
The Hype Market
The first half of 2026 revealed a harsh truth about the AI trade: Wall Street paid everyone selling the infrastructure while shorting companies selling software. Arm Holdings tripled while Intuit shed over half its value, proving the market is buying physical steel over digital stories.
The Hype Market
Across 21 hype themes tracked in H1 2026, silicon and substations surged while software, crypto, and memes sank. Wall Street stopped paying for pure narrative and shifted capital directly to physical infrastructure, hardware, and firms that actually ship physical products.
FASTMaster on FAST
The industry assumes free streaming viewers are young, cord-cutting twentysomethings. But the Reach3 Insights FASTMaster Study reveals a different reality: the heaviest users driving the medium are actually 35-to-54-year-old parents. Discover why your ad plans might be missing the mark.
The Soccer Brief
We tested the official FIFA world ranking against a plain Elo rating built from results across 26,603 international football matches since 1993. The spreadsheet won. Discover why a simple, transparent algorithm out-predicts the sport's official scoreboard and where FIFA gets it wrong.
FASTMaster on FAST
The March 2026 Reach3 Insights FASTMaster Study reveals 46% of free streaming viewers take action after seeing an ad. Dive into our category-by-category breakdown of brand recall for giants like Coca-Cola, Toyota, and Walmart, and see why high-income households are heavily engaged.
FASTMaster on FAST
I have made the FASTMaster Database freely available for all.
FASTMaster on FAST
Anyone who has worked in FAST channel operations knows the real bottleneck: programming, not content. A channel operator can license thousands of hours of film and television at manageable cost. What has never been manageable is producing the connective tissue — the interstitials, the countdowns, the hosted segments, the personality — that