Media Strategy
Why do we rewatch "The Office"? It isn't laziness; it's anxiety management. I explain the Unified Theory of the Habit Economy to explain why Library depth beats Originals, why "Weekly" beats "Binge," and why the Creator Economy is the only bridge to the audience you’ve already lost.
The Vitality Index
The "Kill List" is not a theory; it is already happening. I analyze the specific TV networks most at risk of being dropped by MVPDs in 2026. Find out which channels are "Ghosts" and which are "Zombies" in the new media economy.
The Vitality Index
Total Viewers is a lagging indicator. I re-ranked 2025 ratings using a new "Vitality Filter." Forget the Top 10; meet the new ecosystem: The Vampires sucking out value, the Ghosts haunting the EPG, and the few Pulse networks keeping the industry alive.
FASTMaster on FAST
Our monthly tracker of the ecosystem returns. Who is building a distinct platform, and who is just renting the same unscripted slop? I’ve spent the last week rebuilding my old FAST channel tracker database, adding in greater genre consistency, some new analysis (18-49 brand appeal), and making it as
FASTMaster on FAST
FAST is currently speed-running the same mistakes that killed the cable bundle. By analyzing the latest 2025 cable ratings, I break down why "spray and pray" is dead, why news is a demographic trap, and how to stop your platform from becoming Cable 2.0.