Former Amazon Studios FAST exec, former Variety VIP+ senior analyst.
FASTMaster on FAST
The industry assumes free streaming viewers are young, cord-cutting twentysomethings. But the Reach3 Insights FASTMaster Study reveals a different reality: the heaviest users driving the medium are actually 35-to-54-year-old parents. Discover why your ad plans might be missing the mark.
The Soccer Brief
We tested the official FIFA world ranking against a plain Elo rating built from results across 26,603 international football matches since 1993. The spreadsheet won. Discover why a simple, transparent algorithm out-predicts the sport's official scoreboard and where FIFA gets it wrong.
FASTMaster on FAST
The March 2026 Reach3 Insights FASTMaster Study reveals 46% of free streaming viewers take action after seeing an ad. Dive into our category-by-category breakdown of brand recall for giants like Coca-Cola, Toyota, and Walmart, and see why high-income households are heavily engaged.
FASTMaster on FAST
I have made the FASTMaster Database freely available for all.
FASTMaster on FAST
Anyone who has worked in FAST channel operations knows the real bottleneck: programming, not content. A channel operator can license thousands of hours of film and television at manageable cost. What has never been manageable is producing the connective tissue — the interstitials, the countdowns, the hosted segments, the personality — that
World Cup
Competitive form for all 48 World Cup nations — who improved, who declined, and what the rolling data says about the managers going in.
World Cup
England's real 2026 path and the penalty record fans actually argue about. Group L is the easy part — 91.7% to advance. The shootouts are the wound: 4–8 all-time, a 33.3% win-rate.
The Soccer Brief
The USMNT is the lowest-rated team in its group. On neutral ground it's going home. We applied the measured host boost — hosting is worth about 1.6 points to the USA's Group D.
World Cup
Plot the twenty best national teams' twenty talismen against the one clock no footballer beats, and you get a portrait of a generation aging in public — and a quiet truth about how the great ones actually leave.
World Cup
At the World Cup, a "group of death" is simple: four teams, two spots, too many giants. FIFA's new 48-team format softened the guillotine — but didn't remove it. The quality version at 2026 is obvious. The tactical version is almost entirely one group's story.
World Cup
The supercomputers say the U.S. advances three times in four. But an average hides what decides a tournament. We ran the USMNT's group 10,000 times and isolated the three levers that move the math — Tyler Adams, finishing, set pieces. Pull them and watch the number swing.
Media Strategy
When Roku launched Howdy in August 2025 at $2.99 a month, the trade press was mostly polite. TechCrunch ran it straight. CNBC framed a sober expansion into ad-free territory. Streaming Media called it a thoughtful complement to The Roku Channel. The framing I heard in conversations inside the