Creator Economy
Brands Stop Overpaying for Creators
Brands now pay creators only when posts drive sales. Results-based deals doubled in two years, quietly stripping out the premium creator pay was built on — even as total spending keeps climbing.
Creator Economy
Platforms, brands, and machines are cutting creators out of the value they built.
Creator Economy
The Vanishing Search Click
AI answer boxes settle the question before anyone clicks through. Our model puts the loss at $2.4 billion a year on a $12 billion affiliate base — and the click is disappearing, not migrating.
Creator Economy
Creator-as-Asset: How to Value an Influencer Like a Security
MrBeast 75, Hawk Tuah 3. A four-component composite valuation index for creator-economy brands — built from hype, risk, backlog, mobility.
Applied Audit
The Hawk Tuah Cycle, Two Years Out
From Nashville street clip to $490M memecoin collapse to a sustained brand-equity afterglow. The canonical creator-economy speedrun, audited at the 12-month mark.