FASTMaster on FAST
Creator FAST channels have exploded 145% since 2024, but platforms are building zombie feeds. By forcing Gen Z into 1999-style grids and stripping away interactivity, they’ve created a passive archive, not a destination. To fix this, the EPG must die and "Live" must become real.
Chart of the Week
FAST Sports isn't about Major Leagues; it's about the 'Shoulder Economy.' Tier 1 leagues use it for highlights, while the EPG is filled by a long tail of 50+ Combat & Niche channels. It’s an ecosystem defined by the density of available rights, not the scarcity of exclusive games.
Media Strategy
TV is hollowed out, but not dead. While the Big 4 dominate, the real story is in the niches. I explain why Bounce TV has overtaken BET, why Tubi is eating Lifetime's lunch, and why Fox News is the secret weapon for reaching young adults on cable.
Media Strategy
Why do we rewatch "The Office"? It isn't laziness; it's anxiety management. I explain the Unified Theory of the Habit Economy to explain why Library depth beats Originals, why "Weekly" beats "Binge," and why the Creator Economy is the only bridge to the audience you’ve already lost.
Media Strategy
The "Kill List" is not a theory; it is already happening. I analyze the specific TV networks most at risk of being dropped by MVPDs in 2026. Find out which channels are "Ghosts" and which are "Zombies" in the new media economy.
Media Strategy
Total Viewers is a lagging indicator. I re-ranked 2025 ratings using a new "Vitality Filter." Forget the Top 10; meet the new ecosystem: The Vampires sucking out value, the Ghosts haunting the EPG, and the few Pulse networks keeping the industry alive.
FASTMaster on FAST
Our monthly tracker of the ecosystem returns. Who is building a distinct platform, and who is just renting the same unscripted slop? I’ve spent the last week rebuilding my old FAST channel tracker database, adding in greater genre consistency, some new analysis (18-49 brand appeal), and making it
FASTMaster on FAST
FAST is currently speed-running the same mistakes that killed the cable bundle. By analyzing the latest 2025 cable ratings, I break down why "spray and pray" is dead, why news is a demographic trap, and how to stop your platform from becoming Cable 2.0.