FASTMaster on FAST
The March 2026 Reach3 Insights FASTMaster Study reveals 46% of free streaming viewers take action after seeing an ad. Dive into our category-by-category breakdown of brand recall for giants like Coca-Cola, Toyota, and Walmart, and see why high-income households are heavily engaged.
FASTMaster on FAST
I have made the FASTMaster Database freely available for all.
FASTMaster on FAST
Anyone who has worked in FAST channel operations knows the real bottleneck: programming, not content. A channel operator can license thousands of hours of film and television at manageable cost. What has never been manageable is producing the connective tissue — the interstitials, the countdowns, the hosted segments, the personality — that
World Cup
Competitive form for all 48 World Cup nations — who improved, who declined, and what the rolling data says about the managers going in.
World Cup
England's real 2026 path and the penalty record fans actually argue about. Group L is the easy part — 91.7% to advance. The shootouts are the wound: 4–8 all-time, a 33.3% win-rate.
The Soccer Brief
The USMNT is the lowest-rated team in its group. On neutral ground it's going home. We applied the measured host boost — hosting is worth about 1.6 points to the USA's Group D.
World Cup
Plot the twenty best national teams' twenty talismen against the one clock no footballer beats, and you get a portrait of a generation aging in public — and a quiet truth about how the great ones actually leave.
World Cup
At the World Cup, a "group of death" is simple: four teams, two spots, too many giants. FIFA's new 48-team format softened the guillotine — but didn't remove it. The quality version at 2026 is obvious. The tactical version is almost entirely one group's story.
World Cup
The supercomputers say the U.S. advances three times in four. But an average hides what decides a tournament. We ran the USMNT's group 10,000 times and isolated the three levers that move the math — Tyler Adams, finishing, set pieces. Pull them and watch the number swing.
Media Strategy
When Roku launched Howdy in August 2025 at $2.99 a month, the trade press was mostly polite. TechCrunch ran it straight. CNBC framed a sober expansion into ad-free territory. Streaming Media called it a thoughtful complement to The Roku Channel. The framing I heard in conversations inside the
Media Strategy
A 6-year-old reports a cursed Labubu at after school the way you'd report rain. 481.6 million Netflix streams, two Oscars, and WrestleMania's third-best merch seller confirm it. Gen Alpha voted for demons, hauntings, and curses — across five categories. The industry hasn't caught up.
Media Strategy
The startup behind Carousel on what a 148% engagement jump really means — and where this goes next.