Fast Food
Loyalty apps were meant to lock customers in. Instead they trained people to wait for a deal. With 30 to 57% of sales now running through these programs and repeat customers falling, the margin damage looks permanent — and the market hasn't priced it.
Fast Food
Most fast-food stores are run by independent owners — and 42% lost money in 2025. Now the chains want $480,000–$700,000 per store for remodels. The squeeze is a balance-sheet event the market still calls a blip.
Reach
Stanley, Balenciaga, Bud Light, Hawk Tuah, Labubu — eleven contagion shapes that some categories permit and others structurally cannot.
World Cup
The most-used measure of a manager has a blind spot: the starting point. Across 433 tenures at 49 clubs, those handed a club in the top 10% of its own history lost 34 Elo points on average, while those who inherited a bottom-40% slump gained 62. That's how Guardiola's Bayern reads as −60 and Klopp's
TV & Streaming
US streamers hold $170 billion of shows on their books — but most of that value vanishes within four years. As they pull old titles, write-downs of around $10 billion a year follow. The market still calls it a one-time charge.
Blindside
5 structural threats the market isn't pricing — and where each one sits on the scale.
TV & Streaming
Every new US streaming subscriber in 2026 came from a bundle. Bundled customers stay; solo ones leave. That rented loyalty props up $2.1bn a year — and the prop is weakening.
TV & Streaming
A performers' contract approved by 91.4% bars strikes over AI until 2030. That four-year truce lets studios normalize digital actors, de-aging, and AI dubbing — and our model sees $522m in yearly performer pay quietly displaced.
Layer Mechanic
A Supreme Box Logo at $148 in NYC and $360 in Tokyo. Same hoodie. Two-axis pricing across eight cultural-asset categories and a city-by-city matrix.
TV & Streaming
Machine-made junk is flooding free streaming's weakest-policed channels. Advertisers are pulling back, and prices are falling. FASTMaster models a $359 million yearly hit the market still calls a cleanup cost.
World Cup
We handed an algorithm 49 clubs' rating histories and told it nothing about managers, takeovers or transfers. It found 162 regime changes on its own — the named appointments slot in afterward, and the rating moves a season after the manager walks in. Explore every club's fingerprint in ManagerScope,
TV & Streaming
Nearly one in five streaming ad views is fake, and AI is making it worse fast. When advertisers react like Procter & Gamble did in 2017, $2.6bn a year is at risk — money the forecasts ignore.