FASTMaster on FAST
YouTube Stations Will Be The FAST Suppressor
How YouTube Stations Will Cap Legacy Linear's Growth Ceiling and Strangle Its Future Audience
Latest
FASTMaster on FAST
The FASTMaster Chart of the Month: Mapping the 1,604-Channel Ecosystem (March 2026)
The US FAST grid has bloated to 1,604 active channels. Unscripted TV dominates with 550 feeds, while single-IP channels increasingly contribute to EPG clutter. Explore our interactive Chart of the Month to uncover exact genre saturation and preview the new Advertiser Attractiveness score.
FASTMaster on FAST
The FASTMaster FAST Ad-Fill Report
FAST ad-fill rates are no longer a mystery. My audit of five major platforms reveals a highly functional marketplace (84%+ fill), but massive divergence in monetization strategy. While Pluto and Roku achieved flawless 100% fill, Prime Video suffered high pod failure with a dismal 33% rate.
Media Strategy
The Gen Z Translation Guide: 6 Massive Video Formats Legacy Media Ignores
Gen Z doesn't have a fried attention span; their brains simply demand multi-layered sensory stimulation. From Sludge Content and Lore Dumps to Reacts and Fancams, discover the six hyper-kinetic video formats dominating youth watch time and learn how legacy media can weaponize them to win back CTV.
Media Strategy
Stop Making Trailers: What TV and Music Execs Must Learn from Summer Walker’s Promo Game
The 30-second trailer is dead. Audiences don't want to watch your commercial; they want to play it. Summer Walker's "No Wac-Man" web game proves gamification is the future of entertainment marketing. It captures first-party data and kills ad-skipping. Here is the playbook to build your own.
Media Strategy
The Sunday Read: How Paramount-WBD Can Use TikTok to Achieve Cultural Immortality
The Paramount-WBD and TikTok integration kills the traditional marketing playbook. To win Gen Z, studios must stop buying trailers and start weaponizing their 15,000-title vault through Sludge, Lore, and React formats. Here is the $100M blueprint for cultural immortality.
Media Strategy
The Viewniverse Scorecard: How My 2020 Data Predicted the Streaming Contraction
In 2020, I mapped the Viewniverse and warned that porting linear habits to streaming would fail. Six years later, the data proves it: premium FAST is a reality, ad-free utopias are dead, and broadcast is just a funnel. Here is the scorecard, and the survival playbook for Bundle 2.0 in 2026.
Media Strategy
Who Will Finally Become the "Nielsen" of FAST?
Why don't we have a 'Nielsen of FAST'? Because the industry is lying to itself. I break down the definitional crisis inflating FAST projections by billions, and analyze the three options—from Playout Vendors to a Buy-Side Mandate—that could finally solve the measurement puzzle.
FASTMaster on FAST
The FAST Audit (Feb '26): Pluto’s Stealth Rebrand, Local News, and Millennial Nostalgia
Pluto TV’s stealthy naming strategy, the UX danger of the 235-channel Local News Avalanche, and why Kids FAST is actually just 90s nostalgia bait for Millennials. The FASTMaster breaks down the strategic shifts behind the 1,572 channels across the Top 9 platforms.
Reports
The FASTMaster Intelligence Guide to Streaming Advertising & CPMs is Live
The Profitability Wars are here. Our first FASTMaster Intelligence report provides an executive deep-dive into streaming CPM benchmarks, programmatic tech tax leakage, and the retail media revolution. Stop guessing and start navigating the 2026 streaming economy with hard data.
FASTMaster on FAST
How the 600-Channel Strategy is Killing FAST Profitability
The race for FAST scale has backfired. Zombie inventory is depressing ad rates and poisoning the ecosystem. With supply outpacing demand, hitting 600 channels isn't growth—it's devaluation. To restore profitability, platforms must embrace scarcity over volume and kill the long-tail bloat.
Reports
FASTMaster Intelligence Report: Microdramas
EXCLUSIVE: New FASTMaster forecasts predict the microdrama market could reach $36.5B by 2028. We analyze the strategic normalization driving this growth, detailing the latest moves from Fox, TikTok, and Disney in this comprehensive market dossier.