Applied Audit

A forensic, line-by-line application of the FASTMaster analytical framework to a specific brand, deal, or moment.

Applied Audit

Bud Light, Three Years Out: The Half-Life Math

Bud Light volume at 70% of pre-2023 baseline. Modelo still US #1. The framework predicted the 24-month half-life at signature; this is the documented audit.

Applied Audit

The Hawk Tuah Cycle, Two Years Out

From Nashville street clip to $490M memecoin collapse to a sustained brand-equity afterglow. The canonical creator-economy speedrun, audited at the 12-month mark.