Former Amazon Studios FAST exec, former Variety VIP+ senior analyst.
The Grey Rhino Files
Proprietary recommendation was the moat. It isn't anymore. Discovery happens on TikTok, Letterboxd, and inside ChatGPT — and the metadata work to compete there is sitting unused.
FASTMaster on FAST
FAST is stuck in a Nimby spiral: everyone wants change, nobody wants to be the catalyst. This month's US FAST update breaks down the channel bloat, the rise of OEM and vMVPD-branded O&Os, and a new 20-minute FASTMaster Intelligence keynote on the problems no one will say out loud.
Media Strategy
A preview of FASTMaster Intelligence's new report on how to evolve content for the Gen Z era.
![Who Is FAST For? [A Luminate Intelligence Special Report Preview]](https://storage.ghost.io/c/61/ae/61aea785-b063-49f6-8399-6c21ea00ff18/content/images/size/w600/2026/04/alt-cover-2.jpg)
FASTMaster on FAST
The FAST industry is obsessing over total viewing hours while ignoring a generational crisis. The format has been captured by an older demographic, while Gen Z refuses to navigate 600-channel EPG grids. To survive, free streaming can no longer be a content landfill for decades-old cable reruns.
FASTMaster on FAST
How YouTube Stations Will Cap Legacy Linear's Growth Ceiling and Strangle Its Future Audience
FASTMaster on FAST
The US FAST grid has bloated to 1,604 active channels. Unscripted TV dominates with 550 feeds, while single-IP channels increasingly contribute to EPG clutter. Explore our interactive Chart of the Month to uncover exact genre saturation and preview the new Advertiser Attractiveness score.
FASTMaster on FAST
FAST ad-fill rates are no longer a mystery. My audit of five major platforms reveals a highly functional marketplace (84%+ fill), but massive divergence in monetization strategy. While Pluto and Roku achieved flawless 100% fill, Prime Video suffered high pod failure with a dismal 33% rate.
Media Strategy
Gen Z doesn't have a fried attention span; their brains simply demand multi-layered sensory stimulation. From Sludge Content and Lore Dumps to Reacts and Fancams, discover the six hyper-kinetic video formats dominating youth watch time and learn how legacy media can weaponize them to win back CTV.
Media Strategy
The 30-second trailer is dead. Audiences don't want to watch your commercial; they want to play it. Summer Walker's "No Wac-Man" web game proves gamification is the future of entertainment marketing. It captures first-party data and kills ad-skipping. Here is the playbook to build your own.
Media Strategy
The Paramount-WBD and TikTok integration kills the traditional marketing playbook. To win Gen Z, studios must stop buying trailers and start weaponizing their 15,000-title vault through Sludge, Lore, and React formats. Here is the $100M blueprint for cultural immortality.
Media Strategy
In 2020, I mapped the Viewniverse and warned that porting linear habits to streaming would fail. Six years later, the data proves it: premium FAST is a reality, ad-free utopias are dead, and broadcast is just a funnel. Here is the scorecard, and the survival playbook for Bundle 2.0 in 2026.
Media Strategy
Why don't we have a 'Nielsen of FAST'? Because the industry is lying to itself. I break down the definitional crisis inflating FAST projections by billions, and analyze the three options—from Playout Vendors to a Buy-Side Mandate—that could finally solve the measurement puzzle.